With the internet being as resourceful as it is, it’s important that we make killer content that distinguishes us from the many websites and resources offered online. Content is the foundation of any great website, it is important that your content attracts and engages your audience. Here are a few key things to consider to build creative content that drives profits and increases conversions.
1) Know Your Target Market
This part is critical. Many times we write things without knowing who exactly we are talking to. We get so excited by the idea and envision the success, that we forgot to step back and think about who the content and material is really going to benefit. Before your write any piece of content, think about who your target market is. Think what person, from what profession, and so on, will gather from your content. Considering your target market will determine not only how you deliver your content, but the substance of your content as well. Take the time to know your target market and your content can start working harder for you.
2) Know Your Purpose
This is just as critical as knowing your target market. To write killer content, you must know your purpose, meaning where you want to take your audience. Many times we get an idea or topic and jump into writing. However, the most effective way to write killer content would be to have a goal and mission in mind. By having a goal in mind, your content will remain relevant and continue to have strong substance. If you do not know where you’re going, you’re more likely to go onto tangents and provide weaker content than if you were focused on taking your audience to your goal.
3) Use a Killer Headline
This is the most important part of your content. Without a headline that screams from attention and grabs your readers, no one will take the time to look at the other parts. Your headlines must possess a few things to make them so demanding that your click through rates soar through the roof. First, make your headlines scream benefits. People want to know what’s in it for them, include benefits and you’re one step closer to pulling them in. Also, use numbers to grab attention. For example, “5 Great Ways to Make More Money.” Numbers grab people’s attention, and when combined with benefits can have a lasting impact. Take a look at some of your favorite cooking or fashion magazines for examples of effectively using numbers in headlines to capture readers attention. Lastly, make a claim. Make a statement that challenges the reader to think and question, by doing this, you are increasing their chance of being intrigued by your headline and read your content. But always keep in mind, “Know Your Target Market” because only certain triggers will resonate with your target market.
4) Use Your Personal Voice
This is what really distinguishes you from the millions of people online. The truth is, there is only one you. Don’t waste your time trying to sound like someone else or be generic. Many people read the information they read and watch the things they watch simply because the person has distinguished themselves as individuals. How would you like it if all TV host were exactly the same? It would be horrible! Relax and just be yourself, some people will accept and embrace it, others will move on to something else. The more you are yourself, the more loyal of a following you will build, and that is the type of following that is converted into profit.
By implementing these four methods, you will be well on your way to writing killer content. Writing is like many other things, it takes time and practice to get better. Keep writing and delivering great content and it should become easier as you establish processes. Keep looking to provide greater content and build a larger following and you will enjoy the benefits of having successful content!
About Mike Calloway
Mike Calloway is the creative manager for Trinity Digital. He has been marketing for businesses for more than three years, while designing creative digital campaigns. In his spare time he enjoys making music, reading books, and studying businesses. Connect with him on Twitter at @MikeWesCalloway and Google Plus +Mike Calloway.