Word of Mouth Marketing is the cream of the crop. For centuries word of mouth has been the primary form of marketing and acquiring business. With the age of the internet, television, and so many other media platforms, we can easily forget about plain ol’ word of mouth marketing. But the truth is, word of mouth is still king, that’s right, word of mouth is still the best form of marketing.
There are tons of extremely successful companies out there than depend solely on word of mouth and repeat visits. Don’t get me wrong, digital marketing cannot and should not be avoided. But your digital efforts should be another part in the machine that stimulates word of mouth.
So let’s get down to it. Here are 3 practical word of mouth marketing practices you can implement right now to start seeing results.
Set Things in Motion
This can drive tons of business to you when implemented properly. When someone comes in contact with you or your business, this is the perfect opportunity to get them to become evangelist for your business. So here’s how you do it. Make your word or mouth effort mobile. This simply means to have material you can distribute to people and that they can easily redistribute. This is something like promotional business cards, flyers, emails with “forward message” inside, and social media content that can easily be “shared.”
By setting material in motion, you are making it easy for your brand to be shared with others. Have you ever explained a new product or service to someone that you were excited about? Now imagine if the company gave you two business promo cards to hand out, would you have been more inclined to share them? Also the people they gave the material would already trust you because someone they know has already experienced and praised your business.
Set your material to spread out and it can draw many in.
Ask and You Shall Receive
One of the simplest things you can start implementing now is to simply ask for referrals. This is one of the most overlooked opportunities to spread the word! When a person is excited about an experience they’ve just had with a business, they are very likely to tell their friends. If you ask them, you greatly increase the chances of them doing so, because you put it in their mind and they are prepared to reciprocate the great service you provided them in a way of their own. Now imagine if on top of them referring you to their friends, they could hand them something with your info on it as well? That’s the essence of word of mouth marketing right there!
Also, start putting “Share” and “Retweet” and request in your social media post and you can see an increase in engagement.
Create a Once-In-a-Lifetime Experience
That’s right. Create an experience that is just mind blowing. Create an experience that blows the socks off of your customers. When you deliver top of the line service, the service alone propels people to talk about you. I can’t tell you how many times I’ve heard stories about someone’s positive experience at an hotel because they went over-the-top for their guest. Do you think these hotels have a hard time attracting business? I doubt it.
The great thing about delivering exceptional service is that you won’t have to spend as much money on marketing because your business is organically generating more business. Just think before the television was invented, there were some businesses that were booming then, not because of commercials and advertisements, but because they offered phenomenal service or a killer product.
A great book on creating a phenomenal experience for your customers is Micah Solomon and Leonardo Inghilleri’s Exceptional Services, Exceptional Profit book.
By implementing these 3 tips, you can start to see an increase in your business immediately. Although you should give them time to see great results, you can still start to see some positive immediate results. What are some of your experiences with word of mouth?